How much does it cost to advertise on UK TV?

ITV
A 30-second ad during ITV's breakfast shows costs between £3,000 to £4,000 on average. For a daytime slot, ad prices come in at £3,500 to £4,500. A prime time television slot can cost anything between £10,000 to £30,000.

Channel 4
Channel 4 is cheaper than ITV on a whole, A 30-second slot on daytime TV can cost between £1,000 to £2,000. A peak time costing anything between £10,000 to £20,000.

Channel 5
Channel 5 is the cheapest national channel to advertise on. A day rate ad can be somewhere between £800 to £1,600. A peak time slot, between highly viewed programs can cost between £2,500 to £4,500.

Sky 1
The approximate cost to advertise can be between £150 to £250. A 30-second slot during peak time between highly viewed programs like the Simpsons can cost anything from £650 to £1,150.

Sports channels 
Rates depend of the type of sport, average views and team playing. The average estimated cost of a 30-second slot on Sky Sports during peak time can fall anywhere between £60 to £750.

Other digital channels 
There are a few digital alternatives which offer ads at lower rates for those on a budget. 





How does the cost of advertising affect pre production?
The cost of advertising is a definite factor to consider in the preproduction budget as advertising costs are often high.


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