OK GO questions

1.  What is the purpose of the music video?

ok Go wanted to set themselves aside from other bands/ must groups. 

 

2. Who is it sponsored by? 

Chevrolet as OK Go's music videos are viewed by predominantly millennial-generation audience, which is who the car is aimed for.

3. Why did OK GO agree to this? What is their view on music videos?

They believe they're music videos are 'art' and are intended to create “joy and wonder and surprise,”.  Leader of the group, Kulash also says; "I like the idea of doing videos that are live recordings. It helps break down the idea that these are all distinct forms of art.”.

4. Which companies have sponsored OK GO’s work so far?
 Land Rover, Samsung, and State Farm Insurance

5. What did the sponsorship buy?
Chevy paid for a couple of Sonics. Some equip with the various poles sticking out to create the sound they wanted. It also paid to set up the band in a Van Nuys, California, where the band choreographed their routine and planned the course. Kulash was also sent to stunt-driving school to learn how to drive in a manner suitable for their video.

6. Where was the filming location and how many separate location set ups did the production team need to create?
The production company rented a remote canyon ranch off the highway where they filmed along a dirt road.

7. How long did the video take to film?

two months


For revision, write a paragraph explaining how sponsorships can aid a production.
Sponsors can aid a production by donating either money or products to a company. In certain cases it may be essential to have sponsors as the company may not have the full funds to create a project.