Client briefs (LO2)
Types of client briefs
Factors that may impact the potential project management of a brief:
- formal; written document, technical, specific, focused/ in depth
- informal; non/limited documentation, no specific requirements, no direct contractual agreement (no signing)
- contractual; (formal) clients desires and deadlines must be met, tasks are accepted under legal obligation (signed document), both client and producer must abide by brief. Beneficial as guarantee work will be completed
- negotiated; (formal) both client and media producer make decisions, through negotiations the brief may be altered. e.g. discussions about the creative side of the industry and how it'll be achieved.
- cooperative; (formal) two or more media producers/ production companies working together to make a brief. e.g. film producers and a different post-production house. Issues may be disagreements
- competition; (formal) brief is advertised/ given to different media producers, producers don't have to pitch, all different producers create their product, client picks the best, reward is often the prospect of getting your product published/ distributed. e.g. a website
- commission; (formal) media company employs an independent company to produce a product on their behalf, brief is not negotiated, commissioner might negotiate brief with client, independent is paid a receives royalties. e.g. channel 4 > endemol > charlie broker's zeppotron > black mirror.
Factors that may impact the potential project management of a brief:
- explicit requirements
- implicit requirements
- requirements that are open to interpretation
- constraints e.g. time, financial, availability of people
Why do clients write briefs?
Clients write briefs to give the producers a clear outline of what they want to see in their product/ production. This includes financial information such as the budget, ensuring that they do not go above the maximum spend
Clients write briefs to give the producers a clear outline of what they want to see in their product/ production. This includes financial information such as the budget, ensuring that they do not go above the maximum spend
Outline three principles behind a good brief
Explicit requirements that cannot be misinterpreted,
Explicit requirements that cannot be misinterpreted,
What elements should a good brief contain?
A good brief should include many elements, these include it being clear and concise as to avoid misinterpretation of the aim, if the brief is not clear this could lead to many potential problems such as overspending or not meeting a deadline. Leading on from this, the brief should also have an appropriate, logical deadline. For example, if the producers are given a unreasonably short amount of time the product may be inadequate, rush and not created to its full potential. Another important element is that the brief is a signed document. this is useful as then the producers will be under legal obligation to abide by the brief. Guaranteeing that the work will be done by the deadlines.
A good brief should include many elements, these include it being clear and concise as to avoid misinterpretation of the aim, if the brief is not clear this could lead to many potential problems such as overspending or not meeting a deadline. Leading on from this, the brief should also have an appropriate, logical deadline. For example, if the producers are given a unreasonably short amount of time the product may be inadequate, rush and not created to its full potential. Another important element is that the brief is a signed document. this is useful as then the producers will be under legal obligation to abide by the brief. Guaranteeing that the work will be done by the deadlines.
Some of your answers are detailed, however the outstanding client brief questions need to be completed.
ReplyDeleteAdditionally, you must complete the SWOT analysis H/L. You need to define what a SWOT analysis us using the website provided and applying that knowledge to the game brief.
Miss C.