Audience research
Pickle Jar Communications There are various different methods used to research and gather information. It is generally best to outline what you want to find out, why you want to gather this information and who you want to gather it out from. Doing this first makes the decision easier on how you are going to collect this information. Quantitive vs qualitative Quantitative data deals with quantities and numbers , it is useful fro statistics Qualitative data is deeper, e.g. why does your audience act a certain way Surveys/Questionnaires B oth are easy ways to gather data and will provide you with quantitate results which can be easily processed, analysed and measure. They can be created online and easily distributed e.g. via social media, email, messaging Disadvantages include lack of detail in respon...
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