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Audience research

Pickle Jar Communications  There are various different methods used to research and gather information. It is generally best to outline  what  you want to find out,  why  you want to gather this information and  who  you want to gather it out from.  Doing this first makes the decision easier on how you are going to collect this  information. Quantitive vs qualitative  Quantitative data deals with  quantities and numbers , it is useful fro statistics  Qualitative data is deeper, e.g. why does your audience act a certain way  Surveys/Questionnaires B oth are easy ways to gather data and will provide you with quantitate results which can be easily processed, analysed and measure. They can be created online and easily distributed e.g. via social media, email, messaging Disadvantages include lack of detail in respon...
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Budget video notes

Resource production - written and produced around the resources available. Budget Location (ideally free or cheap without hassle) List actors (family and friends, note if experienced or not) Equipment (borrow for free or cheap) Props (borrow for free or cheap) Local events (APE free production values) Script writing  Keep locations to minimum (feature film 4/5 main locations. Short film 1/2) Minimise travel time between locations (save time and money) Have 4/5 main characters  Write to actors strength  Avoid scenes with extras  Avoid outdoor night scenes (expensive lighting) Avoid CG and FX Pre production  Location scout  Check actor and equipment availability (ideally well in advanced) Production Be selective with camera movement  Produce cheap bulk meals for cast and crew  Film during magic/golden hour (shortly after sunrise) Post production  Avoid copyrighted music  What was the...
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Client briefs (LO2)

Types of client briefs  formal ; written document, technical, specific, focused/ in depth  informal ; non/limited documentation, no specific requirements, no direct contractual agreement (no signing) contractual ;   ( formal ) clients desires and deadlines must be met, tasks are accepted under legal obligation (signed document), both client and producer must abide by brief. Beneficial as guarantee work will be completed  negotiated ; ( formal ) both client and media producer make decisions, through negotiations the brief may be altered. e.g. discussions about the creative side of the industry and how it'll be achieved. cooperative ; ( forma l ) two or more media producers/ production companies working together to make a brief. e.g. film producers and a different post-production house. Issues may be disagreements  competition ; ( formal ) brief is advertised/ given to different media producers, producers don't have to pitch, all different producers crea...
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