Poppy Gordon Unit 2

Target audience definition : The specific type of people/group that your media product to be viewed/ brought by Primary audience: Secondary audience Tertiary audience Demographic age  gender social class/ status  ethnicity race  Geo demographics where they live  NRS sociable grade Psychographic  Mainstream/ alternative and niche audiences. 

https://prezi.com/view/4Nb9wHzuKuMEHOgZAxMt/

The Hobbit; An Unexpected Journey. Over a two dozen animal deaths  unsafe housing conditions for the animals  all claims of animals injury and death are related to unfit housing and feeding of them  these incidents did not take place on camera including sheep with broken legs, chickens mauled by dogs and a house drowning  they tried to hide the injuries e.g. horses rope burn with makeup  animals were left unprotected e.g. dogs attacked chickens  Write a short paragraph explaining why these ethical issues affected audiences. This information may have made the audience feel guilty for viewing/ funding the film. 

Trademark Used by businesses to protect brands only need renewing ever ten years  Identifies products or services of a particular source from those of others. Lasts 70 years after death.  Patents  licenses provided by the government  valid for 20 years  If your project is has a patent it means no one but you can make, use, offer or sell your invention  Freedom of informations act Provides public access to  information  held by public authorities. M embers of the public are entitled to request information from public authorities. The government believed this act would create more mutual trust towards to government. However some believe this act creates more anger and blame towards the government as they are being 'exposed' for their wrong doings e.g. spending $2,500 on a child killer's funeral. Data protection act UK data protection law all businesses must conform to 8 main princip...

 Most common classification issue; Strong language, sex, violence, sexual violence, gore, horror, threat, nudity  majority of episodes are classified as a 15 thirteen episodes are 18, one due to a sex scene, two due to sexual violence, four for very strong language, and six for violence  Guidelines say violence should not dwell on the infliction of injury most violence is played by reaction shots rather than capturing the actual pain inflicted e.g. reaction in face would be shown rather than a knife stabbing into someone. limited focus on wound detail, more focus on it would lead to a higher age rating. Eg pregnant woman being stabbed in stomach, focus on this would be brief and undetailed (this episode went from a 15 to an 18 due to the graphics and the focus on the actual injury ) guidelines say 'very strong gory images are unlikely to be acceptable' e.g. man holding onto intestines, pushing organs back inside- this would be an 18 historical or fanatical settin...

Production WWW: Included a lot of information, informative, met the brief, good editing. EBI: Was more entertaining, information was clearer. Pre-production WWW: Good script, clear story board. EBI: Less procrastination, we gave ourselves more time to film, less background noise, camera focused. Did we meet the brief? The brief was to create a video on our 'top tips on film funding on a low budget', ideally in an informative, creative way. I believe we did this as our script was detailed and we gathered lots of research from multiple websites; meaning we had a wide range of facts, statistics and information. We were creative in films as we decided to have have a different location for each shot, we did this to retain the attention of our audience through the short film. When editing we included lots of effects and writing on the screen How could we improve? If we had more time we would've been able to perfect our script, storyboard and filming. Especially ensur...

Key Terms and Information Types of Media Production: Television, film, websites, animation, advertising, digital print Types of Brief: Formal Informal : Includes detailed informations about what the client wants the company to achieve, normally remains from unwanted/ unneeded material. Negotiated Contractual : When a client and employer comes to an agreement incorporating the final ideas of both. Tender Commissioned : When large corporations employ a smaller company to create the project/product for them. KEY WORDS Entertainment: Gaining the attention of an audience so that they relax and enjoy the activity Information: Providing facts about a topic or answering a question Promotion: Raising the awareness of a product in potential customers. This in turn can increase the popularity of a brand Revenue Stream: A method of raising money for a project. Revenue streams contain elements of unpredictability, risk and return Sponsorship: Money paid for a brand to be assoc...

Script Hi guys I’m Freydl,, and here are my top tips of film funding on a low budget. Number one! One way to cut costs is through a tax relief programme, this can reduce the total expenditure of the film by 25% as well as dramatically reducing the budget. Number two! The BFI film fund is a lead UK film agency, which can invest £26 million, yes £26 million of Lottery Funds yearly to support your film development. This can help filmmakers like you with no budget gain funds in order to invest in equipment in order to take your film to the next level! Number three! BBC Films collaborate with filmmakers like you in order to creative films to be shown on the BBC. Your film could be on the BBC and be seen by everyone can you just imagine how amazing that is. They also funded The Apprentice. Could you be “hired” next? Number four! Film 4 invests 15 million annually in developing and financing films like yours, you can send your proposals via production companies and agents ...

ITV A 30-second ad during ITV's breakfast shows costs between £3,000 to £4,000 on average.  For a daytime slot, ad prices come in at £3,500 to £4,500. A prime time television slot can cost anything between  £10,000 to £30,000. Channel 4 Channel 4 is cheaper than ITV on a whole, A 30-second slot on daytime TV can cost between £1,000 to £2,000. A peak time costing anything between  £10,000 to £20,000. Channel 5 Channel 5 is the cheapest national channel to advertise on. A d ay rate ad can be somewhere between £800 to £1,600. A peak time slot, between highly viewed programs  can cost between £2,500 to £4,500. Sky 1 The approximate cost to advertise can be between £150 to £250. A 30-second slot during peak time between highly viewed programs like the Simpsons can cost anything from £650 to £1,150. Sports channels   Rates depend of the type of sport, average views and team playing.  The average estimated cost...

Trainspotting was released in 1996 The novel it was based off was written by Irvine Welsh  The plot concentrates on a heroine addicted 'hero' attempting to quit his habits despite his unsupported similarly addicted friends. It was directed by Danny Boyle, Written by Andrew MacDonald, produced by John Hodge  The budget was 3.5 million  Screen rights had to be claimed so that the novel could be transformed into a movie  The screen rights could not be brought straight away as they had already been claimed by Noel Gay, despite him not having plans to produce the film. Scott Rudin offered them 250,000 to secure the locations needed to film. Recces checked each location making sure they were suitable for filming e.g. checking lighting Preproduction normally takes 4 to seven weeks, in this time casting, location scouting, costumes and the overall look of the film was developed.  Ewan Macgregor was a prime choice from the start, due to this role in 'Shallow ...

Hollywood and TV put the squeeze on UK's low-budget film- makers summary Smaller movies and productions are finding it much harder to get into cinemas and big screens due to a new trend for 'major-budget' blockbusters. UK films costing from £500,000 to about £30m to make fell from 77 to 60 between 2014 and 2015. This is the lowest number made since 2006 (according to BFI). The number of small to mid-sized budget co-productions, fell from 37 to 30.  pressure is being increased due to the boom in big-budget drama productions, especially Netflix productions. Most high end drama's now has a minimum of a £1m budget an episode so that the quality and the experience is very high.  For revision, try to tie this in to how it may impact pre-production. This impacts preproduction as smaller indie movies and productions may feel pressured to become 'major budget' productions. This would make preproduction very tricky as smaller comp...

1.  What is the purpose of the music video? ok Go wanted to set themselves aside from other bands/ must groups.    2. Who is it sponsored by?  Chevrolet as OK Go's music videos are viewed by  predominantly millennial-generation audience, which is who the car is aimed for. 3. Why did OK GO agree to this? What is their view on music videos? They believe they're music videos are 'art' and are intended to create “joy and wonder and surprise,”.  Leader of the group, Kulash also says; "I like the idea of doing videos that are live recordings. It helps break down the idea that these are all distinct forms of art.”. 4. Which companies have sponsored OK GO’s work so far?  Land Rover, Samsung, and State Farm Insurance 5. What did the sponsorship buy? Chevy paid for a couple of Sonics. Some equip with the various poles sticking out to create the sound they wanted. It also paid to set up the band in a Van Nu...

1. Promote an affiliate product on your site. Make money by promoting other peoples products. As an affiliate, each time someone referred makes a a purchase you earn a commission. To encourage sales, post a banner/ad on your site that links to the affiliate site or publish a newsletter article about their product. 2. Use targeted advertising with Google AdSense. make money advertising on your site by placing targeted text ads generated by Google on your pages These ads reflect the content on your site you earn money every time a visitor to your site clicks on one of the AdWords ads on your site Google AdSense is free to join Google does all the work of finding relevant ads for your site--you just collect the payments. 3. Approach companies directly to ask if you can advertise for them.  look for sites that offer complementary products and target the same type of market as you do. try contacting potential internet advertising partners,  Be...